Digital Marketing
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COURSE CONTENTS & DURATION
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This new age and the technology it has brought forth, has changed how people work, live and play. Marketing is at the centre of any product or service, to get recognized and make profits. Jobs in digital marketing are in high demand as companies are looking to stand out amongst the clutter and competition. Once you complete this course, not only will you understand key concepts and techniques in digital marketing; but you will also have real life content for your portfolio. Finally, you will create your own personal website, to include the amazing projects you will create throughout the course. In addition, you will get to update your LinkedIn with all the new skills and certificates you have acquired. Needless to say, once you complete this course, you will be ready to apply for jobs and standout amongst other applicants.
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Duration: 40 Hours
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COURSE OUTLINE
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Module 1: Introduction to Digital Marketing
This will be an introduction to digital marketing and digital marketing concepts and techniques.
1.1
I. Introduction to digital marketing
II. Knowing the customer
III. Search Engine Optimization
IV. Social Media and Content Marketing
V. Create a Product/Service
1.2
I. Forms of Online Marketing
II. E-Mail Marketing
III. Marketing and Analytics Tools
IV. Search Engine Ranking and Keyword Search
1.3
I. Different types of SEO
II. Data and Metadata
III. Webpage Data and Behaviours
1.4
I. SEO techniques
II. Website Architecture
III. SEO tips and tricks
Module 2: Be a Digital Marketer
This will allow you to experience digital marketing in real life. You will create and analyze ads in the most popular platforms. You will also learn how to create attractive content for promotion.
2.1
I. Google Ads
II. Metrics and Analytics
III. Optimizing Ads
IV. Google Display Network (GDN)
2.2
I. Utilizing GDN
II. Setting up Google Analytics
III. Google Data Studio and Reports
IV. Google Analytics Certificate
2.3
I. Social Media Marketing (SMM)
II. Tips and Tools for SMM
III. Facebook Ads
IV. Create a Facebook Ad
2.4
I. Youtube Ranking and Keyword Searches
II. Youtube Content Creation
III. Creator Studio
IV. Youtube Ads
V. Increase Instagram and Twitter Followers
Module 3: Get Hired
This will look into different digital marketing jobs to pursue. We will also look at what you should learn to stand out. Finally you will put together and analyze your own ad campaign.
3.1
I. Content Marketing Strategies
II. Website Traffic
III. Creation and Optimization in E-Mail Marketing
IV. Mail Chimp
3.2
I. Affiliate Marketing
II. How to Become a Digital Marketer
III. What to Learn to Stand Out
IV. Careers in Digital Marketing
V. Interview Questions
VI. Create Ad Campaign for your Product/Service
3.3
I. Create Personal Website and Upload Portfolio
II. Update LinkedIn
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